Our Philosophy

Keeping it Simple

That's our driving philosophy. The Web has become an integral part of our lives and a first source of information for many. Yet, sometimes all that is possible gets too much. In a time when choices are often overwhelming, it may be time to get back to basics - simplicity.


Inspired by Kalidasa

Kalidasa wrote his literary account Meghdutam from the point of view of a cloud traveling across India. A wonderful perspective to write a travelogue from. Many have written before him and many after. Yet, his account stands out - for many reasons, of course. Yet, one clearly is the intriguing perspective he starts from - a cloud. Simple yet effective.